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Pharma Marketing
Major Shift to Digital Ads Expected in 2020
Emilie Branch
Pharma's Almanac
PAO-M11-19-NI-005
Nov 12, 2019
Advertising
Drug Companies Fight Back on TV Ad Pricing
Cynthia A. Challener, Ph.D.
Pharma's Almanac
PAO-M06-19-NI-019
Jun 21, 2019
Regulatory
Regulatory Spotlight: Following the Tobacco Road
Nigel Walker
Nice Insight
PAP-Q2-2019-NI-005
May 24, 2019
Drug Pricing
New Regulation Requires Pricing Info in TV Pharma Ads
Cynthia A. Challener, Ph.D.
Pharma's Almanac
PAO-M05-19-NI-017
May 21, 2019
Pharma Marketing
Pharma’s Big Spending on TV Ads Continues in 2018
Emilie Branch
Pharma's Almanac
PAO-M10-18-NI-022
Oct 22, 2018
